Influencer marketing platform for South Africa
Find creators who fit your brand, not just big follower counts.
Vyral Sync matches South African brands with TikTok, Instagram, YouTube and Facebook creators by niche, engagement, audience, location and budget, and explains every match. Then you run the campaign in one place.
Free to join for brands and creators.
Describe what you need. Get a shortlist of real creators.
Write your brief the way you would to a colleague. Vyral Sync reads it, then searches and ranks creators who are actually on the platform. The AI never invents creators, follower counts or engagement figures, and it doesn't set the scores: those are calculated from real profiles and past collaborations.
How AI creator matching works“I own a beauty business in Pretoria. My budget is R3,000. Find five South African TikTok creators who make skincare content and have engaged audiences.”
- 5 creators
- TikTok
- Beauty
- Pretoria
- R600 per creator (R3,000 total)
- Topics: skincare
- Prioritising engaged audiences
For brands
Find creators your customers trust.
Describe what you need
Type a brief in plain words, or set platform, niche, city and budget yourself.
Get a shortlist you can trust
Every creator comes with a match score and the reasons behind it.
Run the campaign in one place
Invite creators, approve their content before it goes live, and track every payment.
For creators
Turn your audience into paid brand work.
Build one profile
Your channels, niche, topics, audience and rates, in one place.
Get found by the right brands
Brands search by niche and city, so you show up for work that suits you.
Apply, deliver, get paid
Apply to campaigns, submit content for approval, and track what each brand owes you.
Everything a campaign needs, from shortlist to payment
These work today. Anything still being built is marked as coming, and we don't switch it on until it has been tested.
AI creator search
Describe your campaign in a sentence. Vyral Sync turns it into filters and ranks real creators on the platform.More on AI creator searchMatch scores that explain themselves
Niche fit, engagement compared with similar creators, audience, location, budget and track record, each with its reason.More on match scores that explain themselvesAI-drafted invitations
Shortlist the best matches and get a personal invitation drafted for each. Review, edit and send them together.More on AI-drafted invitationsCampaigns and applications
Publish a brief, receive applications with pitches and rates, and accept the creators you want.More on campaigns and applicationsContent approval
Creators submit drafts; you approve or ask for changes before anything is posted.More on content approvalPayment tracking
Every agreed fee tracked from due to received, confirmed by both sides. Brands currently pay creators directly.More on payment tracking
Secure payments through Vyral SyncComing
Pay into the platform, release when content is approved.Verified statisticsComing
Follower and engagement figures read from each platform's official API.Cross-postingComing
Publish one post to several social accounts at once.
How Vyral Sync compares with agencies and influencer software
Agency reach without agency fees, and less admin than another tool to run.
- Finding creators
- Vyral Sync: AI search with a match score that explains itself
- AgenciesBy hand, from the agency's contactsCreator softwareSearch tools your team has to run
- Getting started
- Vyral Sync: Minutes: sign up, describe your business, start searching
- AgenciesTwo to four weeks of briefingsCreator softwareWeeks of setup and training
- Creators per campaign
- Vyral Sync: As many as you need; you set the number per campaign
- AgenciesUsually under 50Creator softwareAs many as your team can manage
- Pricing
- Vyral Sync: Free to use today, no subscriptions or seat fees
- AgenciesCustom quotes and retainersCreator softwarePer-seat subscriptions, often yearly
- Who runs it
- Vyral Sync: Your team, with an AI campaign assistant
- AgenciesThe agencyCreator softwareYour team
- Talking to creators
- Vyral Sync: One inbox per creator, with notifications
- AgenciesThrough the agency, in office hoursCreator softwareEmail and DMs spread across apps
- Content approval
- Vyral Sync: Approve every post before it goes live
- AgenciesOver email and callsCreator softwareOften a separate tool
- Payments
- Vyral Sync: Every fee tracked from agreed to received
- AgenciesInvoiced by the agencyCreator softwareUsually outside the tool
- Made for
- Vyral Sync: South African brands: rands, provinces and cities
- AgenciesLarge budgetsCreator softwareMostly US and UK markets
Every number says where it came from.
Follower counts and audience figures a creator types in are labelled Self-reported. When account connection through each platform's official API goes live, figures read from the platform will be labelled Verified, and count for more in matching. No estimates, no invented stats.
- @yourname48.2K6.1%Verified
- @yourname12K3.4%Self-reported
- @yourname3.1K—Self-reported
Creators on
- TikTok
- YouTube
Guides for brands and creators
Influencer Marketing
How to Find Influencers in South Africa: A Guide for Businesses
A practical guide for South African businesses: define your customer, search by niche and place, check engagement properly, spot red flags and brief well.
Influencer Marketing
How to Run Your First Influencer Marketing Campaign
A step-by-step plan for your first influencer campaign: set a goal, pick creators, write a brief, agree terms, approve content, pay and measure what happened.
Creator Economy
How to Get Brand Deals as a Small Creator in South Africa
You don't need a huge following to work with brands. How small South African creators can find a niche, build a media kit, pitch brands and set fair rates.
Your next collaboration starts with a profile.
Brands: describe your business and start searching. Creators: build one profile and get found.