AI influencer discovery
AI creator matching you can check
Describe your campaign in plain words. Vyral Sync turns your brief into search filters, finds creators who are on the platform, and ranks them with a score out of 100. Every score lists its reasons, so you can see why someone made the list.
What the AI does, and what it doesn't
The AI does
- Read your brief: platform, niche, location, number of creators, budget and what you care about most.
- Draft campaign briefs and personal invitation messages from real profile facts, for you to edit.
- Suggest replies in messages, which are never sent automatically.
The AI doesn't
- Invent creators, follower counts or engagement figures.
- Set scores or prices. Scores come from fixed, published rules applied to real data.
- Send anything without your say-so.
How a match score is worked out
| Part | Points | What it measures |
|---|---|---|
| Content fit Whether the creator's categories and specific topics match yours. A topic they list (say, skincare) counts more than one only mentioned in their bio. | 30 | Whether the creator's categories and specific topics match yours. A topic they list (say, skincare) counts more than one only mentioned in their bio. |
| Engagement Compared with creators of a similar size on the same platform, not one fixed number. Figures read from the platform will count for more than self-reported ones. | 20 | Compared with creators of a similar size on the same platform, not one fixed number. Figures read from the platform will count for more than self-reported ones. |
| Audience How well the creator's audience age and gender match the customers you want to reach. | 15 | How well the creator's audience age and gender match the customers you want to reach. |
| Track record What happened in real collaborations on Vyral Sync: delivered on time, approved first time, hired again. New creators get a neutral score, so they aren't penalised. | 10 | What happened in real collaborations on Vyral Sync: delivered on time, approved first time, hired again. New creators get a neutral score, so they aren't penalised. |
| Location Where the creator is based, and where their audience is: same city first, then province, then country. | 10 | Where the creator is based, and where their audience is: same city first, then province, then country. |
| Budget Whether the creator's listed rate fits your budget per creator. | 10 | Whether the creator's listed rate fits your budget per creator. |
| Reach Follower count. It matters, but least of all. | 5 | Follower count. It matters, but least of all. |
An example brief
“I own a beauty business in Pretoria. My budget is R3,000. Find five South African TikTok creators who make skincare content and have engaged audiences.”
Vyral Sync reads this as: 5 creators, TikTok, beauty, Pretoria (a preference, since it's where your business is), R600 per creator out of R3,000 in total, the topic skincare, and engagement as the priority. It then ranks creators on the platform, and a skincare creator in Pretoria with strong engagement for her size will rank above a bigger lifestyle account in another city.
From the shortlist, you can draft personal invitations for all five, edit them, and send them together. Anyone who hasn't replied after three days gets one reminder.
Try it with your own brief
Free to join. Your first search takes a few minutes.