Vyral Sync
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For brands

Influencer marketing for South African businesses, without an agency retainer

Find TikTok, Instagram, YouTube and Facebook creators who fit your brand and your budget, invite them with personal messages, approve their content before it goes live and keep track of every payment, all in one place.

Start influencer marketingSee how it works

From brief to approved content in six steps

The same flow works for one creator or fifty.

  1. Set up your brand profile

    Your business, industry, city, the platforms you care about and a rough budget. It takes a few minutes and makes every match better.

  2. Find creators, or let them find you

    Search with filters or a plain-language brief, or publish a campaign and receive applications from creators with their pitch and rate.

  3. Recruit the shortlist in one go

    Vyral Sync drafts a personal invitation for each top match from their real profile. You edit, untick anyone you don't want, and send.

  4. Agree terms and track the work

    Each accepted creator gets a workspace with the brief, deliverables, due dates, messages and the agreed fee.

  5. Approve content before it goes live

    Creators submit drafts for each deliverable. Approve them, or ask for changes with clear feedback. Nothing is meant to be posted until you approve.

  6. Pay and keep a record

    Mark fees as paid once you've paid the creator directly, and they confirm receipt. Analytics show your spend and delivery across campaigns.

Built for how South African brands actually work

Prices in rands, searches by province and city, and an approval step before anything goes live.

  • Matching on fit, not follower counts

    Scores weigh niche and topic fit, engagement compared with similar creators, audience, location, budget and track record. Follower count matters least.
    More on matching on fit, not follower counts

  • Micro-creators included

    Engagement is compared within size bands, so a 15K-follower creator with an engaged audience can outrank a much bigger account.
    More on micro-creators included

  • Budget-aware search

    Give a total budget and a number of creators, and the search works out a per-creator budget and favours creators whose listed rates fit.

  • Invitations that sound like you wrote them

    AI drafts each invitation from facts on the creator's profile and your campaign. You review every word before it's sent.

  • One reminder, automatically

    Creators who haven't answered an invitation after three days get one polite reminder. You see who's waiting, accepted or declined.

  • Your private history with each creator

    Past collaborations, delivery record, and your own private rating and notes, with a 'Work with again' list on your dashboard.

Who it's for

Small businesses and start-ups

Run your first creator campaign with a budget of a few thousand rand. The search splits your budget across the number of creators you want and shows who fits.

Growing brands

Recruit several creators per campaign, track replies and deliverables in one place, and rehire the ones who delivered.

Marketing teams

Keep briefs, approvals, messages and payment records together instead of spread across email, WhatsApp and spreadsheets.

Find creators for your next campaign

Free to join. Set up your brand profile and run your first search in minutes.

Join as a brandHow matching works