Guides
Influencer marketing guides
Practical, no-hype guides for South African brands working with creators, and for creators working with brands.
For brands
Influencer Marketing · 8 min read
How to Find Influencers in South Africa: A Guide for Businesses
A practical guide for South African businesses: define your customer, search by niche and place, check engagement properly, spot red flags and brief well.
Influencer Marketing · 9 min read
How to Run Your First Influencer Marketing Campaign
A step-by-step plan for your first influencer campaign: set a goal, pick creators, write a brief, agree terms, approve content, pay and measure what happened.
Social Media Growth · 6 min read
How to Calculate Influencer Engagement Rate (With Examples)
The common engagement rate formulas, worked examples, why bigger accounts usually have lower rates, and how to judge a creator's engagement fairly.
Influencer Marketing · 6 min read
Micro-Influencers vs Macro-Influencers: Which Should Your Brand Choose?
What the influencer tiers mean, the trade-offs between micro and macro influencers, and how South African brands can choose the right mix for a campaign.
For creators
Creator Economy · 8 min read
How to Get Brand Deals as a Small Creator in South Africa
You don't need a huge following to work with brands. How small South African creators can find a niche, build a media kit, pitch brands and set fair rates.
Social Media Growth · 6 min read
How to Calculate Influencer Engagement Rate (With Examples)
The common engagement rate formulas, worked examples, why bigger accounts usually have lower rates, and how to judge a creator's engagement fairly.